We fill your sections
and never send you
an invoice
Mastermind Lifestyle builds the website, runs the paid social, and closes the reservations. No build fee. No retainer. No cut of your bar. We are paid by the guest on the booking, and your minimum comes to you untouched.
Tell us what your venue costs to open
Every other marketing company sells you impressions. We ask for the one number you already lose sleep over, and then we go cover it.
Rent, payroll, security, insurance, marketing. Add it up, and that is your monthly nut. We convert it into a section count at your real average and put that number on the wall. Forty sections at $650 covers a $26,000 month. Every report we send you opens with progress against that line, not with reach and engagement.
Everything your bar earns above it is profit you did not have to spend to earn.
Example month. Target was 40 sections to cover a $26,000 nut. 45 landed. The 5 above the line are the reason the owner renewed.
Six steps, and we own five of them
You handle the venue and the door. We handle everything between a stranger on Instagram and a confirmed section.
A site built to convert
Not a brochure. One job: turn a curious person into a reservation inquiry, on a phone, in under a minute.
Paid social aimed at occasions
Nobody searches for nightlife. They search for a birthday, a bachelorette, a game weekend. That is what we buy.
One pipeline, timestamped
Every inquiry logged and sourced to a campaign before it becomes a booking. You can open it whenever you want.
A human, in minutes
Real sections, real minimums, by text, 11am to 2am. The close is the product. Your competitors are answering DMs on Tuesday.
The guest pays us
A reservation fee on our invoice. Your minimum is collected at your venue, in full, the way it always has been.
The list grows
Every booking adds a Houston number with an occasion date attached, which is why your second month costs less than your first.
Three ways in
All three cost the venue nothing to start. What changes is how much of your operation we take over.
The Launch
New and relaunching venues-
Name, mark, and visual identity
-
Website built to convert reservations
-
Creative production: photo, video, flyers
-
Meta campaign build and management
-
Reservation handling and closing
-
Opening month demand push
The Partnership
Open venues with soft nights-
Audit and rebuild of your front door
-
Campaigns aimed at one named night
-
Lead pipeline, tracking line, reporting
-
Our closing team on your inquiries
-
Weekly night by night booking report
-
The Overhead Number on every report
The List
Skeptics and one off nights-
No website work, no ad account access
-
We send booked sections from our own audience
-
Flat fee per section that lands
-
Nothing to sign beyond the night
All of it
Your domain, in your name, from day one. The website, transferred to you at the end of the term whether we continue or not. Your ad account, your page, your creative. Every dollar of your bottle minimums and bar spend. The reporting, for as long as you want it.
We are not in the business of holding a venue front door hostage. Houston is a small city and that is how you stop getting referrals.
Five things,
none of them money
Published, honest section tiers and minimums we are allowed to quote. A named person at the door who has the night list before doors open. Written section holds that get honored. No competing lead generation on the nights we are running. 48 hour turnaround on content capture nights.
The only money we ever ask a venue for is a share of ad spend, and that buys media in your own account that you can see.
What every owner asks first
Nothing. Not a build fee, not a retainer, not a percentage of the bar. We invoice the guest a reservation fee for handling the booking, usually $50 to $100. Your minimum is collected at your venue exactly the way it is today. Compare that to a retainer at $4,000 a month, which is $48,000 a year whether the venue fills or not.
Yes, and we say it plainly to them too. The guest is paying for the thing the venue is not providing: someone who answers in four minutes, quotes real prices, holds the section, and has their name at the door. It is $50 to $100 on a night where the section itself runs several hundred, and they are already paying that to a promoter with a payment app. The difference is ours comes with an invoice, a receipt, and a business behind it.
You do not have to care, because you are not paying for them. You get the pipeline anyway: timestamped inquiries, campaign source, sections booked per night, in a report you can open whenever you want.
Then keep them. We are not the door and we are not guest list. Promoters sell entry on their own relationships, which walk out with them when they go. We sell sections, and the list we build sits in your venue name.
The contract. Exclusivity by format and radius for the length of the term, written in, both directions.
A reservation fee on the guest booking, usually $50 to $100 depending on the venue and the night. We will tell you the number in the first meeting.
Venues we have launched or serviced
DomePlaygroundPrivilegeA’dorGatsby FridaysVenueEngine RoomMercyRose GoldSeasideSpaceRatioSekaiCakeBad Habits
Gold outline marks current partners. The rest are venues we have launched or run programs for since 2013.
We take on four venues a quarter
Because we are paid on performance and we sign exclusivity by neighborhood, we can only run a limited number of venues at a time. That is a capacity limit, not a sales tactic.
Tell us about your venue. If it is a fit, we will come back with your Overhead Number and what it would take to cover it.
We reply to every venue inquiry within one business day. If we are full, we will say so instead of stringing you along.